Somerset West – Popular artisan eatery SCHOON is relaunching in Somerset West, with a return to its core values and first loyal customers. The move comes after a strategic restructuring by husband and wife team Fritz and Chanelle Schoon, who recently closed doors at their central Stellenbosch address, after seven successful years of serving an expanding range of real food products.

A RETURN TO FUNDAMENTALS

The move signifies a return to SCHOON’s central ethos, with Somerset West the first outlet of their revised business model. A deliberate scaling down means that the pair can focus on what matters most: delicious food, sustainable and real ingredients, a sense of community – and a particular penchant for quality bread. Fritz explains: “We had to make major restructuring decisions in order to refocus on the simple components that we enjoyed in our small bakery a couple of years ago – amazing bread, great food and speciality coffees within a warm, intimate atmosphere.”

Somerset West offers the perfect location to launch SCHOON’s refined offering, as the bakery has enjoyed a longterm customer loyalty from town residents from its earliest days, and deeply values these personal connections. Fritz elaborates: “We’ve always received so much support from our Somerset West following. Parking in Church street was a serious challenge, but they came nevertheless. They also responded amazingly when we made some bread products available at the Slow Market. Our new Somerset West outlet is our way of saying thank you.”

UNHURRIED CONVENIENCE

Located on bustling Bright Street, SCHOON has parking available at the front and side of the building, as well as just behind it, accessed by a driveway to the right. Customers are welcome to stop by for a sit-down meal or takeaway coffee, or even make use of the handy Advance app, which allows you to pre-order and pay for goods with your smartphone (and avoid the disappointment of sold-out bread). The bakery will open early even on the weekends – to ensure fresh baked goods are available for breakfast.

The convenience of this refreshed setup is in no way a compromise on hospitality – customers can expect familiar faces, lean and focused seasonal menus and attentive service in a beautiful space.

NEXT PLEASE!

More small-style outlets are set to follow the Somerset West launch, with Stellenbosch not forgotten. “We promise we are coming back,” says Fritz, “and we will re-open in Stellies. We are very excited about the plans we have in place.”

Also in the works is the SCHOON Manufactory – a creative space consisting of an experimental kitchen and grain-focused bakery and patisserie. This will allow Fritz and Chanelle to nurture their ideas and continue growing in the commitment to producing world-class, quality food aimed at improving customer wellbeing.

In addition, SCHOON aspires to become a platform where people can create positive change in the community through quality food production, by connecting and collaborating with local producers and re-establishing sustainable agriculture practices. Fritz adds, “We love food… the farming behind it, both the old and new methods of production, and especially the eating and enjoyment of it. Food is our calling and we have dedicated our lives to it.”

PAYMENT

Please note, we accept the following payment options, no cash. Alternatively you can download our pre-order app here.